The National Safety Council estimates that nearly 1.6 million automotive crashes every year are a direct result of distracted drivers using cell phones. Closer to home, in 2017, Michigan State Police estimated that 20,115 accidents occurring in our state were caused by distracted driving. 1,756 of those accidents were caused by individuals aged 16-24, which, coincidentally, happens to be the age group with the highest rates of cell phone use.

These staggering statistics have moved The Suburban Collective, Michigan’s largest auto dealer group, to once again partner with area high schools, to educate our young adults about the dangers of distracted driving-to provide these students with the opportunity to use their creative talents to spread awareness about an epidemic that could affect them and their peers.

If you have a high school student at Ann Arbor, Farmington/Farmington Hills, Waterford, Ferndale, Troy, or Novi, urge them to take out their cell phone, gather their friends, and participate for the chance to make a change. Participating students are tasked to create 30-second videos aimed at educating their friends and classmates about the dangers of distracted driving with a chance to also win prizes for their
efforts.

More information on our “Focus on the Road” project can be found online at: The Suburban Collection. Deadline for entry is February 28. We hope everyone will participate, make a difference and, most importantly of all, Focus on the Road.